...
You can create live action buttons with Mark points, click to button to add live action markers. At the opening window click to '+' button . And adjust "Name , Description , Type (Regular /Marker In /Marker Out ) , Width , Color " for live action button then click to "OK" .You can see an example for live action buttons at the following picturespictures.
For this example; after you add "Goal" button , if you click to Goal button at the time of encoding , it will be added as marker metadata which includes your live action button settings.
...
You can create custom metadata fields through 'Custom Fields' button at the top right corner. Click 'Edit' to edit the default fields, or click '+' to add a new customized field of your own.
Please see Applications Settings/Metadata for more metadata options.